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MBA – Marketing

In this era of cut throat competition and cutting edge technology, our management course curriculum is designed to incapacitate the budding young mangers with skill sets to face the challenges of global economy and to give a student an extra P-factor (power factor) in his or her personality which puts them a class apart to lead the corporate world.

Students in SGI are groomed to become effective leaders through their participation in various live workshops, case studies, Personality Development Programs. It sharpens their communication skills, negotiation skills and make them street smart to deal with the day to day business situations.

Our professionally designed management program delivered through highly dedicated team of experienced faculty and has worked out magic for us thought out batches and kept us a class apart from other normal management colleges in the country.

Our continuous evaluation and mentoring has shown results in inculcating among students highly disciplined behaviour, team work and smart work highly sought by industry today.

Dual Specialisation in the area of Marketing, Finance, Human Resource and Information technology make them more versatile and complete to deal with ever changing market situations.
The Department offers the following programmes:

# Course Offered Total Intake
1 MBA 60

Syllabus Plan:

Semester 1

S.No. Subject Name
1 1. Management Process and Organizational Behavior
2 Accounting for Managers
3 Managerial Economics
4 Legal Aspects of Business
5 Indian Business Environment
6 Business Statistics
7 Business Communication
8 IT Lab
9 Personality Development Lab
10 Seminar of Business Affairs

Semester 2

S.No. Subject Name
1 Human Resource Management
2 Marketing Management
3 Corporate Finance
4 International Business Environment
5 Operations Management
6 Business Research
7 Business Communication Lab
8 Research Lab
9 Interview Skill Lab
10 10. Strategic Management/ Micro, Small and Medium Enterprises/ Event Management

Semester 3

S.No. Subject Name (MARKETING MANAGEMENT)
1 Entrepreneurship Development
2 Service Marketing
3 Consumer behavior
4 Sales and Distribution Management
5 Product and Brand Management
6 Customer Relationship Management
7 Logistics and Supply Chain Management
8 Retail Management
9 Marketing Research
10 Presentation Skill Lab
11 Entrepreneurship Case Study Analysis
12 Management Training
13 Moral Values/ Introduction to Psychology/ Introduction to Health Psychology

Semester 4

S.No. Subject Name(Human Resource Management/ Financial Management/ Information Technology Management/ International Business Management)
1 I. HUMAN RESOURCE MANAGEMENT

1) Indian Ethos and Business Ethics
2) Training and Development
3) Organization Change and Development
4) Industrial Relation & its Legal Aspects
5) Compensation and Benefits Management
6) Performance Management
7) Strategic Human Resource Management
8) Human Resource Planning and Development
9) Team Building in Organizations
10) Business Case Study Lab
11) Leadership Lab
12) Research Project
2 II. FINANCIAL MANAGEMENT

1) Indian Ethos and Business Ethics
2) Corporate Taxation
3) Working Capital Management
4) Financial Institutions and Markets
5) Mergers, Acquisitions & Corporate Restructuring
6) Foreign Exchange Management
7) Risk Management and Insurance
8) Project Planning and Analysis
9) Investment Analysis and Portfolio Management
10) Business Case Study Lab
11) Leadership Lab
12) Research Project
3 III. INFORMATION TECHNOLOGY MANAGEMENT

1) Indian Ethos and Business Ethics
2) E-Business
3) Software Quality Assurance
4) Internet Marketing
5) Search Engine Optimization Methods
6) Business Transformation Tools & Techniques
7) Cyber Law & Business Regulatory Framework
8) Database Management System
9) Multimedia And Web Development
10) Business Case Study Lab
11) Leadership Lab
12) Research Project
4 IV. INTERNATIONAL BUSINESS MANAGEMENT

1) Indian Ethos and Business Ethics
2) International Marketing
3) Multinational Banking
4) International Trade Theory Practices
5) Global Strategic Management
6) International Financial Management
7) International Logistics
8) Cross Cultural Human Resource Management
9) Export Import Procedure and Documentation
10) Business Case Study Lab
11) Leadership Lab
12) Research Project